Trump’s so‑called “Board of Peace” looks less like a new deal than Jared Kushner’s “Peace to Prosperity” 2019 plan re-branded. It’s as flash as a rat with a gold tooth in a new suit and a limited‑edition Speedmaster, but woefully vapid. It’s a real‑estate pitch pimped as an opportunity to the canny. Palestinians appear merely as background labour: extras, porters, shoeshine boys and waiters in a production where they’re expected to serve, not share.
While Israel’s Likud‑led far‑right coalition continues its military actions, attacks and land grabs that UN experts and human‑rights organisations describe as genocidal in effect.
The difference is not the logic. The difference is the volume. And a crass vulgarity meter off the scale. But nothing can distract from the monumental inhumanity and asinine stupidity of the whole project.
Not to mention calculated cruelty. In 2019, the sales pitch was polite. It spoke in the soothing language of workshops and investment frameworks; a $50 billion vision to “unlock” Palestinian potential, as if the West Bank and Gaza were a start-up stuck in beta because it hadn’t embraced enough deregulation. Palestinians boycotted it because the plan put money in the driver’s seat and rights in the boot.
In 2026, the pitch is blunt: join the Board, bring capital, buy a seat at the table, said to be a US$1 billion buy-in for “permanent” membership, while the souls whose land is now an upscale reno, get “technocratic committees,” “transition governance,” and the home comforts of Israeli management.
Peace, in other words, has gone subscription-tier.
How we got this Frankenstein
The Frankenstein story begins with another colour-coded Excel spreadsheet. As so many other, modern horrors do.
Kushner’s original “Peace to Prosperity” treated Palestine as an underperforming asset. The cure was foreign capital, investment corridors, industrial parks, tax-free zones, economic carrots without a match-stick of political liberation. The occupation, the siege, the “asymmetry” or inequality of power was left intact, politely ignored, like rust and dried blood, under a quick new paint-job.
Of course, the plan didn’t just sideline Palestinians’ political agency, the elephant in the room. It shut them out. Local and global fat cats would use Palestinians as a labour pool and a “stability problem,” while sovereignty, restitution and justice sat outside, like poor, uninvited relatives at a wedding.
Then came the moment where the whole philosophy slipped its tie and revealed the raw instinct underneath it.
In a February 2024 bull-session at Harvard, Kushner gazed at Gaza and saw—not a besieged enclave packed with families and memory—but “very valuable” waterfront property, and he floated the idea of moving civilians out so Israel could “clean it up.” As you do. That is not a diplomatic remark. It is a hard-nosed developer’s call. It is the real-estate gaze: people only get in the way, land is your opportunity.
Fast-forward to Trump’s “Board of Peace,” and you can see the same gaze. Formulated.
The language is a sales brochure parody. The White House frames the Board as part of a “Comprehensive Plan” and celebrates the creation of a Gaza administrative committee as a “vital step” in a multi-phase roadmap for “peace, stability, reconstruction, and prosperity.” Al Jazeera notes a three-tier structure that puts Trump and pro-Israel officials at the top while Palestinians get to take out the garbage. The landowners are relegated to municipal duties. ABC says invitation mail-outs are thick and fast. It worries that Trump is setting up as an alternative, $uperior, model to UN mechanisms.
Satire is writing itself by the time we get to the seat price. Bloomberg reports Trump wants nations to pay $1 billion for permanent membership, with renewable term options for non-paying participants.
This is not diplomacy. This is a club. It is peace by buy-in. A moral authority with an admission fee?
Why it could be proposed at all
Something this offensive to Gaza’s actual inhabitants only makes sense once Palestine is reclassified, from homeland to high-yield opportunity zone.
That reclassification didn’t happen overnight. It took decades of a broader architecture of policy and language to reduce Palestinian rights to “final status issues”; treat their political claims as a negotiating inconvenience, and normalise de facto control on the ground as an unchangeable reality.
Once you perform that trick; once you turn rights into “issues,” and a people into an “administrative challenge”, then the next step becomes conceivable: the coastline becomes an asset; the survivors become “human resources”; and peace becomes a portfolio strategy.
Trump’s political brand fits perfectly. He fuses branding with foreign policy. He doesn’t ask, “What is just?” He asks, “What sells?” He doesn’t ask, “What do people consent to?” He asks, “Who’s paying?”
CounterPunch repeatedly frames the Trump approach to “peace” as chaotic, self-interested statecraft where the prize is not justice but leverage, contracts, and strategic positioning; the kind of diplomacy that behaves like a market raid.
So the Board of Peace is not an aberration. It is the system, finally saying the quiet part out loud.
Satire interlude: Peace, now with equity options
There is, apparently, a new path to peace in Gaza: an Initial Public Offering.
The prospectus is glossy. The board is illustrious. Only one thing missing from the term sheet is the consent of the people who actually live there.
Trump, now moonlighting as Chair of Global Serenity LLC, has got up a committee that includes himself, Kushner, and Tony Blair: a trio whose track record is a museum of modern hubris. It’s less a diplomatic team than a support group for men who believe history is a distressed asset they were born to privatise.
The sales pitch is an elegantly simple Levantine Walz:
One. Label Gaza “valuable waterfront property”; a phrase typically intoned just before someone proposes a golf course over a mass grave.
Two. Announce that peace comes with tiers. A “permanent seat”? $1 billion, thank you. Peace, but make it premium.
Three. Invite governments and investors to bid for moral authority while Palestinians are quietly sidelined into the business plan as “local capacity.”
Kushner, once tasked with making peace by people who confused “son-in-law” with “diplomat,” returns as the visionary architect. The same man who dismissed political claims as obstacles and mused that Gazans could be moved out so someone could finally do something tasteful with the shoreline.
Having failed at “Peace to Prosperity,” he has now moved on to “Peace to Portfolio Diversification.”
What it really represents
Strip away the PR turd-polish and the Board of Peace represents three deeper trends:
Neoliberal occupation.
Economic-first “solutions” that treat Palestinians as an economic population to be “developed” rather than a political people to be free. This was the Bahrain model: investment theatre without dismantling the structures that make normal economic life impossible.
Financialisation of justice.
A $1 billion buy-in doesn’t just raise governance questions; it changes the moral architecture. It says legitimacy can be bought. It says peace is an asset class. It says the right to influence the future of Gaza belongs to whoever can wire the funds.
Erasure by technocracy.
National claims, refugees, restitution, the right of return are all swept aside and replaced with “governance development,” “capacity building,” “administrative transition.” The jargon fog in which an occupied people are recoded as an admin problem consultants can solve.
The real genius is euphemism density. Layer upon layer. Occupation becomes “security architecture.” Siege becomes “border management.” External control becomes “oversight.” And the bombed-out landscape becomes “an opportunity corridor.”
What’s likely to happen next
Here the satire ends and the stakes bite. Legitimacy will be radioactive so long as Palestinians remain excluded from real sovereignty while the conditions of coercion persist. A structure unveiled about them, without them, is not peace, it’s administration.
Those positioned to profit will circle early. Reconstruction is always where politics, contracts, and influence meet. A pay-to-play architecture is an engraved invitation to opportunists and aligned states seeking leverage.
Civil society backlash will grow precisely because the moral inversion is so blatant: catastrophe monetised; rights treated as optional add-ons.
And the core problem, the one no amount of branding can fix, remains brutally simple:
If you build “peace” on the denial of self-determination, on the absence of accountability, and on the conversion of a people’s catastrophe into a capital project, you won’t get peace.
You’ll get a prospectus. You’ll get a boardroom. You’ll get a beachfront brochure printed on the ashes.
The Debt That Cannot Be Traded
The “Board of Peace” is a gamble that history can be treated as a distressed asset, and that a people’s identity can be diluted into a dividend. It assumes that if you make the brochure glossy enough, the ghosts of the past and the demands of the present will simply vanish into the “transition committees.”
But there is a flaw in the real-estate gaze: it mistakes silence for consent and rubble for a blank slate.
True peace is not a subscription service, and it certainly isn’t a premium tier accessible only to those with a billion dollars to burn. If we have learned anything from the century that birthed this Frankenstein, it is that human dignity is the one currency that cannot be devalued by an Excel spreadsheet. The “Board” may try to privatise the future, but they cannot buy the air, the memory, or the sheer, stubborn persistence of fifteen million people who refuse to be “extras” in their own story.
The old truth remains: you can build a boardroom on a shoreline, and you can print a prospectus on the ashes, but you cannot govern a people who haven’t been seen, only managed. In the end, the most “valuable property” in Gaza isn’t the waterfront; it is the unyielding agency of those who live there.
That is the debt that eventually comes due, and it is the only one that can’t be settled at a discount and the only one we keep turning away from at incalculable cost to our collective humanity.
Couple of other invitees ie. allies vs Ukraine, EU and the west, Vladimir Putin & Hungary’s PM Viktor Orbán.
Both are allies of Netanyahu as are Trump and Murdoch; latter is well embedded amongst Russian elites via his step daughter with Jared and Ivanka Kushner….and ’80s sharing ‘fixer’ Roy Cohn with Trump…..
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